Cheap isn’t the same as good value says Volkswagen, amid competition from new brands

AutoExec Summary
Volkswagen Australia has launched the facelifted T-Cross compact SUV, offering three well-specified models at good prices. The brand is focusing on providing value for customers rather than competing in the budget space against newer brands. The T-Cross lineup includes the Life, Style, and R-Line models, with the base model starting at $34,990 drive-away. Volkswagen expects most buyers to choose the entry-level Life model. The brand has simplified its lineup by removing option packs and offering standard features across the range. Volkswagen aims to increase the value equation for buyers and differentiate itself from cut-price competitors in the market.

Brands mentioned: Volkswagen, Tiguan