Ford F-150 Lightning importers not worried about incoming electrified utes

AutoExec Summary
The local importer of the Ford F-150 Lightning, Advanced Manufacturing Queensland, remains unfazed by the upcoming BYD Shark and Ford Ranger PHEVs entering the Australian market. Despite the competition, Advanced Manufacturing Queensland is confident in the F-150 Lightning’s appeal and unique features. While the new plug-in hybrid electric vehicles offer some competition, Advanced Manufacturing Queensland believes they won’t be as widely accepted due to consumer behaviour and battery size differences. The F-150 Lightning boasts impressive specifications, including a powerful dual-motor set-up, large battery capacity, and high towing capacity. Advanced Manufacturing Queensland welcomes the growth in the electrified ute market, anticipating a rise in demand from Australian consumers.

Brands mentioned: Ford, BYD, LDV