Porsche sticks with ‘Turbo’ naming for electric cars

21 August 2024, 4:45 pm

Fleet Auto News
Porsche sticks with ‘Turbo’ naming for electric cars
Image: Drive
Drive logo
Porsche sticks with ‘Turbo’ naming for electric cars
Image: Drive

AutoExec Summary
Porsche is continuing to use the ‘Turbo’ name for its electric car line-up, including the Taycan and upcoming Macan models. Despite the lack of traditional turbocharging in these vehicles, the brand sees the name as synonymous with high performance and a clear indicator for customers. The Turbo badge has a long history with Porsche, dating back to the 1975 911 sportscar, and has since been used on various models across the range. With electric cars like the Taycan Turbo GT offering impressive power and acceleration, Porsche is confident that the Turbo name will remain a key part of its branding strategy for the foreseeable future.

Brands mentioned: Porsche

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