Australia once made a luxury version of the Mitsubishi Magna – and it was great

23 August 2024, 5:47 am

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Australia once made a luxury version of the Mitsubishi Magna – and it was great
Image: Drive
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Australia once made a luxury version of the Mitsubishi Magna – and it was great
Image: Drive

AutoExec Summary
The Mitsubishi Diamante was created in Australia as a luxury version of the Magna specifically for the US market. Featuring a 3.5-litre V6 engine, leather seats, wood trimmings, and various electric-powered conveniences, it aimed to compete with upscale models from Lexus, Acura, and BMW. Despite positive reviews upon its launch in late 1996, the Diamante struggled in the North American market, with sales declining over the years. Eventually, the model was discontinued due to competition from the US-built Galant. This marked the end of a successful Australian export story, with the Diamante generating billions in revenue before its demise.

Brands mentioned: Mitsubishi, Lexus, Acura, Infiniti, Mazda, BMW, Honda, Ford

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