Pricing and Market Response: “Pleasantly Surprised”

AutoExec Summary: Ford Australia’s Tom Smith unveiled the 2025 Ranger PHEV at Everything Electric, highlighting its competitive pricing and strong fleet interest driven by decarbonisation goals. The Ranger PHEV, priced from $71,990, maintains the rugged capability of its diesel counterpart while offering innovative features like Pro Power Onboard. Smith noted a market shift towards plug-in hybrids, emphasising their appeal for both work and play, as fleets seek flexibility and low emissions.

Brands mentioned: Ford