Every weekday morning at 6am, TheAutoExec lands in the inboxes of executives, editors, OEM leaders, dealership principals, marketers, analysts and consultants across the industry – before the day begins, when focus is at its sharpest.
To give Australia's automotive professionals a daily intelligence advantage – comprehensive, curated and delivered with clarity, context and zero noise.
We summarise without stealing. Every article is curated for relevance, not volume. Six to ten articles, selected from hundreds of daily candidates.
We provide context, not just headlines. Analysis that explains the 'why' behind the news. Executive summaries powered by AI, edited by humans.
We link to sources. We credit publishers. We never gatekeep the information our readers need. Original journalism that respects the ecosystem.
Published five days a week, Monday to Friday. Delivered at 6:00am AEST. The briefing thousands of automotive professionals rely on before their first meeting.
Leading industry and consumer publications monitored every day. Not a news wire – a curated intelligence service filtered through genuine industry expertise.
Selected by the editor from hundreds of daily candidates. Every article earns its place. If it doesn't make you better at your job, it doesn't make the cut.
New proprietary tools join Retail Radar and Finance Radar in the Deep Research Intelligence Suite, extending TheAutoExec's competitive intelligence capability for subscribers who need more than news.
A complete rebuild of the platform, purpose-built to elevate TheAutoExec's role as the industry's thought leader. New editorial formats, a stronger membership experience, and the foundations for the next phase of growth.
Founding Editor-in-Chief of the Carsales network, with a 30-year history of testing and writing about cars, motorcycles and power boats. Joins as equity partner and principal columnist.
Subscriber base surpasses 3,000. Open rates consistently above 52% – three times the industry average. The product proves its value.
TAE Daily Briefing commences publication, five days a week. The platform goes live with curated news, aggregation and member content.
Glenn Butler identifies a clear gap: Australia's automotive professionals have no single trusted intelligence source built for them. Development begins.
Glenn Butler has spent more than two decades at the intersection of automotive and media – first shaping the editorial direction of Australia's most influential motoring titles, then crossing the floor to lead communications for the brands those titles covered.
As Editor-in-Chief of Wheels and Regional Head of Content at Drive/Nine, he led editorial direction and teams. As Corporate Communications Director at Fiat Chrysler and National PR Manager at Mazda Australia, he ran the brand narratives. That dual perspective – knowing how journalists think and how manufacturers operate – is rare, and it's the lens through which every piece of TheAutoExec's coverage is filtered.
Glenn founded TheAutoExec because the industry's decision-makers deserved better than press releases repackaged as news. They needed an intelligence service: curated, searchable, commercially aware, and delivered by someone who's sat in their chair.
Mike Sinclair is an equity partner and Principal Columnist for TheAutoExec Network. Mike has been testing and writing about cars, motorcycles and more for over 30 years. He was a key executive team member when ACP Media and Carsales formed Australia's leading automotive, industrial, marine and motorcycle online network in the 2000s, and the driving force behind the launch of motoring.com.au.
For two decades, Mike led the large multimedia and editorial team at Carsales, and all PR and corporate communications. With significant exposure to both OEM and dealership disciplines, Mike now consults with a number of key brands on a range of automotive and powersports opportunities.
Whether you're an OEM executive, a dealer principal, a fleet manager, or an industry consultant – TheAutoExec is the daily briefing your competitors are already reading.
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