BYD launches sub-brand to mitigate negative sales impact from ride-hailing ties

Summary: BYD is launching a new sub-brand, Linghui, with four models (e5, e7, e9, M9) aimed at differentiating its ride-hailing offerings from its main lineup. The e9 and e7 have a family design based on existing models, while the M9 features a hybrid powertrain. This strategic move seeks to counteract the negative connotations associated with its core brand and enhance private vehicle sales.

Brands mentioned: BYD, GAC Aion, Neta, Geely, Nio