The smart way to stay ahead in the automotive world

AutoInformed
AutoInformed

The smart way to stay ahead in the automotive world

Ford slowing electric car rollout as losses mount

13 February 2024, 10:40 am

CarExpert logo
Ford slowing electric car rollout as losses mount
Image: CarExpert
Ford slowing electric car rollout as losses mount
Image: CarExpert

AutoExec Summary
Ford is reportedly slowing down its electric vehicle rollout due to projected losses of over US$5.5 billion this year. CEO Jim Farley says the brand may delay upcoming electric models and source more batteries from external suppliers due to a drop in demand in the US EV market. The company is focusing on meeting customer demand for hybrids and is developing a new EV platform to compete with Tesla and Chinese rivals. Sales of hybrid Ford vehicles rose by 25 per cent last year, and the company expects a further 40 per cent increase this year.

Brands mentioned: Ford, Tesla

 

Share Article

"*" indicates required fields

This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form