Luxury brand leaning on value to weather cost of living crisis

AutoExec Summary
Genesis Motors Australia’s new boss, Justin Douglass, believes that the brand’s value for money and after-sales package will help it grow despite the economic downturn. The brand is focused on increasing awareness of its offerings and has seen success with its Luxury Package, which bundles a range of options. Genesis currently has seven locations nationwide and is not planning to dramatically expand its retail network.

Brands mentioned: Genesis, Hyundai, Skoda, Volvo