Elon Musk is deterring potential Tesla buyers – report

AutoExec Summary
A new study has found that the actions of Tesla CEO Elon Musk have a significant impact on potential customers’ buying decisions, with Tesla’s consideration score dropping by more than half in the past 15 months. Despite this, Tesla’s sales continue to grow globally. The drop in consideration score is attributed to Musk’s behaviour and politics, leading some EV shoppers to seek alternatives to Tesla. However, Tesla’s Model Y was the best-selling vehicle in the world in 2023, and the company recently celebrated the delivery of its 100,000th car in Australia.

Brands mentioned: Tesla, Toyota