American pickup truck sales surge as Australian rivalry heats up

AutoExec Summary
Sales of American pickups in Australia continue to grow, with 2623 full-sized pickups sold in the first quarter of 2024, representing a 16.3 per cent increase from the same period last year. The Ram 1500 is the market leader, but the arrival of the Ford F-150 has caused a drop in Ram’s sales. The Chevrolet Silverado 1500 and Toyota Tundra are also making an impact in the market. The Chevrolet Silverado HD is leading the heavy-duty pickup sales race. Walkinshaw Automotive is responsible for converting the Ford F-150, Ram 1500, and Toyota Tundra to right-hand drive.

Brands mentioned: Chevrolet, Ram, Ford, Toyota, Walkinshaw Automotive, Holden Special Vehicles (HSV), Ateco, RMA Automotive, ANCAP, Melbourne council