Ford backflips on European fixed-price sales model

AutoExec Summary
Ford has scrapped plans to introduce non-negotiable, fixed prices in Europe after a year-long trial. The brand will instead develop an ‘advanced franchise’ model to work more closely with its franchise dealers. Other carmakers like JLR, Audi, and Stellantis have also delayed their plans to implement the sales model. In Australia, Honda and Mercedes-Benz saw sales drops after switching to fixed prices.

Brands mentioned: Ford, JLR, Audi, Stellantis, Honda, Mercedes-Benz, Genesis, Polestar, Tesla