The Korean brand promising bespoke luxury without the massive wait

AutoExec Summary: Genesis reports strong customer engagement with its build-to-order program, achieving wait times of two to three months for bespoke vehicles. Approximately 50% of buyers opt for custom specifications, benefiting from a diverse range of exterior colours and interior trims. CEO Justin Douglass highlights the advantage of proximity to Korea, enhancing delivery speed compared to European competitors. The brand has yet to confirm the introduction of its One of One bespoke service in Australia.

Brands mentioned: Genesis, BMW, Mercedes-Benz, Audi, Lexus, Bentley, Rolls-Royce.