Can’t go without Apple CarPlay or Android Auto? Survey says you’re not alone

AutoExec Summary
A recent consumer survey conducted by McKinsey & Company found that around one third of consumers would not buy a car without Apple CarPlay and Android Auto integration. Results showed that 30% of global EV buyers and 35% of internal combustion car buyers consider the lack of smartphone mirroring support a deal-breaker. Some carmakers are moving away from these third-party systems, with General Motors citing safety concerns. However, other brands like Ferrari, Aston Martin, and Porsche are enhancing their Apple CarPlay integration. GM is considering offering subscriptions for its own software. Despite stability issues, some companies like Tesla and Rivian have never offered Apple CarPlay or Android Auto. The survey also found that only 35% of respondents would use a brand’s native system if smartphone integration was removed from their current vehicles.

Brands mentioned: General Motors, Ferrari, Aston Martin, Porsche, Tesla, Rivian.