Car Expert
Audi may kill one of its SUVs as EV demand cools
Executive Summary
AutoExec Summary
Audi is considering ending production of the Q8 e-tron due to low sales in the electric luxury class segment. The Brussels factory where the model is built may be closed, with plans to terminate staff pending approval from Belgian lawmakers. Factors contributing to the potential early demise include weak EV demand, logistical challenges, and the impending rollout of models on the Premium Platform Electric architecture. However, there is a possibility the Q8 e-tron could be built in Mexico alongside the Q5. Audi sold approximately 49,000 Q8 e-trons globally in 2023, with Australian sales increasing in 2022 and the first half of 2024.
Brands mentioned: Audi, Porsche.
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Audi may kill one of its SUVs as EV demand cools
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