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Mercedes-Benz says once-popular family car is a niche too far in Australia

1 August 2024, 9:00 am

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Image: CarExpert
Image: CarExpert

AutoExec Summary
Mercedes-Benz in Australia offers niche vehicles like the SL roadster and EQS electric limousine, but wagons are deemed too niche for the market. The company’s CEO stated that Australians prefer SUVs over wagons, leading to the absence of wagon models in Australia despite their availability in Europe. Other car companies like Audi and BMW still offer wagon models in Australia, with Volvo also showing the greater popularity of SUVs over wagons based on sales data.

Brands mentioned: Mercedes-Benz, Audi, BMW, Volvo, Genesis.

 

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