Why Chery is rolling out more brands in Australia

AutoExec Summary
Chery plans to introduce more car brands in Australia to cater to different customer groups, with Jaecoo and Exeed set to launch. Executive vice president Mr Zhang Guiding stated that Chery aims to have a brand for each of the nine different customer groups globally. Jaecoo will be introduced as a separate brand later this year, with the J7 as its first model. Chery will offer petrol, plug-in hybrid, and electric powertrains in Australia. The company also plans to launch its first electric vehicle, the Omoda E5, by September 2024. Chery is focused on consistently improving its lineup and brand identity to meet customer needs.

Brands mentioned: Chery, Jaecoo, Exeed, BYD Atto