Porsche still pulling new buyers with electric Taycan

AutoExec Summary
The Porsche Taycan is attracting new customers to Australian showrooms, with 53% of orders coming from first-time buyers. The introduction of the all-electric Macan is expected to bring in a diverse range of customers. Although Taycan sales have slowed down in Australia, it remains ahead of the Panamera and Boxster models. Porsche’s global goal of 80% electric vehicles by 2030 may be impacted by cooling EV demand. The Taycan had its highest sales in 2021 but faced challenges in 2022. Porsche’s Zuffenhausen plant may reduce production due to slowing demand. Porsche Cars Australia is optimistic about the future of electric vehicles in the market.

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