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The Other Dimension
The Other Dimension

The smart way to stay ahead in the automotive world

Reborn Lotus details lofty Australian sales targets

14 August 2024, 12:00 pm

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Reborn Lotus details lofty Australian sales targets
Image: CarExpert
Reborn Lotus details lofty Australian sales targets
Image: CarExpert

AutoExec Summary
Lotus is aiming to increase its presence in the Australian car market by selling up to 2000 cars per year, as directed by its new Chinese owners. The brand plans to introduce a third electric SUV in 2026 to achieve this goal. Lotus Cars Australia COO Richard Gibbs expects the Asia Pacific region to account for 10% of global sales, with Australia contributing 1-2% of that. The brand’s current lineup includes the Eletre SUV and Emeya sedan, which are larger and more powerful than traditional Lotus sports cars. Despite the changes, Lotus remains focused on providing the same high-quality experiences for its loyal customer base.

Brands mentioned: Lotus, Peugeot, Porsche, BMW, Mercedes-Benz, Polestar

 

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