Car Expert
China’s Leapmotor heading upmarket with second brand
Executive Summary
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Chinese automaker Leapmotor plans to launch a premium second brand in 2027, targeting vehicles priced above ¥300,000 (~A$61,800). The brand’s CFO confirmed the new line will debut products by late 2025 or mid-2026, with launch expected in the second half of 2026. This marks Leapmotor’s expansion upmarket from its current affordable electric vehicle focus, following competitors like SAIC Motor and Geely who operate separate premium brands.
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China’s Leapmotor heading upmarket with second brand
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