Image: CarSales
Image: CarSales
AutoExec Summary
Hyundai Australia predicts that new-vehicle sales may not return to pre-COVID levels until 2023, despite introducing 18 new models in the next 18 months. The company’s plan to transform its image and move away from being just a bargain brand may take longer than expected due to the pandemic. Chief operating officer John Kett acknowledges the potential for price rises and a shift towards private customers, as opposed to fleet deals. The upcoming Kona model is seen as pivotal in transitioning towards a more private-buyer type. The company aims to inject more quality, value, and style into every new model.
Brands mentioned: Hyundai, Nexo, i30, Santa Fe, Palisade, i20 N, Veloster, Venue, Kona
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