AutoExec Summary
Jaguar Land Rover (JLR) is discontinuing the Jaguar I-PACE and Jaguar E-PACE as part of its transition to becoming a luxury EV brand. The decision to axe these models was due to them being “zero-profitability products.” After their discontinuation, Jaguar will only produce the F-PACE large SUV. JLR’s overall sales will continue to be dominated by the Range Rover, Range Rover Sport, and Land Rover Defender. The company plans to replace the axed models with new vehicles on newly designed architectures.
Brands mentioned: Jaguar, Land Rover, Range Rover, Land Rover Defender.