AutoExec Summary
The slow sales of the Kia EV9 raise concerns about how the Hyundai IONIQ 9, a $100,000-plus seven-seat electric SUV, will be received in the market. The IONIQ 9, originally known as the IONIQ 7, is set to launch in Australia in early 2025. Hyundai acknowledges the pricing and potential challenges in the luxury EV segment, considering the limited success of the Kia EV9. The IONIQ 9 shares its platform with the EV9 but aims to differentiate itself with unique styling. Hyundai plans to position the IONIQ 9 within its SUV model range, which includes a variety of ICE, hybrid, and EV options. The company is cautious about sales expectations and is considering lessons learned from the EV9’s performance.
Brands mentioned: Hyundai, Kia.