Why we're wrong about Tesla | Opinion

AutoExec Summary
Tesla is often referred to as a luxury brand in the USA and Australia, but there may be a difference between perception and reality. While its earlier models were high-priced, newer models like the Model 3 and Model Y have shifted the focus to a more mainstream market. Other electric car brands like Hyundai and Kia are priced similarly to Tesla, but are considered more mainstream. The perception of Tesla as a luxury brand impacts other brands and their pricing in the electric car market.

Brands mentioned: Audi, BMW, Mercedes-Benz, Hyundai, Kia, BYD, Lotus Elise