Cars Guide
Record breaking Ranger! How the Ford Ranger has achieved classic-era Holden Commodore and Ford Falcon popularity, with help from Toyota Prado
Executive Summary
AutoExec Summary
The last-ever Australian designed and engineered mainstream vehicles, the Ford Ranger ute and Everest SUV, are experiencing record sales, surpassing the Toyota HiLux and Prado. Sales for both models are soaring, and the Ford twins are rewriting Australian motoring history. However, Ford must consider broadening its offerings in the face of emerging competition. For now, it can revel in the success of the Ranger and Everest, which are considered world class.
Brands mentioned: Ford, Toyota, Isuzu, Holden, Mazda, Mitsubishi, Kia,
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Record breaking Ranger! How the Ford Ranger has achieved classic-era Holden Commodore and Ford Falcon popularity, with help from Toyota Prado
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