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‘Our influence as a region is quite strong’: Strong sales for Ineos Grenadier and Quartermaster ute in Australia could see local arm become a powerhouse for the brand
Executive Summary
AutoExec Summary
Ineos Automotive, the car-making arm of Ineos, has found success in Australia’s 4WD market, selling over 1500 Grenadiers since its launch in June 2023. The brand’s Head of Asia-Pacific, Justin Hocevar, believes Australia is a key market and is focused on increasing awareness of the brand, especially with the launch of the Quartermaster. Australia’s off-road enthusiasm and market influence in the APAC region have made it a significant market for Ineos Automotive. Hocevar and his team have a strong say in product planning, making Australia a prominent player for the brand.
Brands mentioned: Ineos, Land Rover, Toyota, Tesla
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‘Our influence as a region is quite strong’: Strong sales for Ineos Grenadier and Quartermaster ute in Australia could see local arm become a powerhouse for the brand
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