‘First in China, we face each other’: Why Chery isn’t fazed by competition not just from established marques like Toyota and Ford but also Chinese brands such as GWM, BYD, Zeekr, MG and more

AutoExec Summary
Chery, a Chinese state-owned brand, is making a strategic push into the Australian new-car market with a focus on understanding customer requirements and building a stable base. The brand aims to strengthen its presence with new models and sub-brands, including a plug-in hybrid and electric vehicle. Despite previous challenges, Chery has seen significant growth in sales and is committed to establishing a close relationship with Australian customers. The brand’s approach reflects its success in the competitive Chinese market and its determination to thrive in Australia.

Brands mentioned: Chery, Toyota, Volkswagen, GWM, MG, BYD, Zeekr, Tesla, Jaecoo.