New utes from GAC and Hyundai to further crowd saturated market led by the 2026 Ford Ranger, Toyota HiLux and BYD Shark 6

Summary: Australia’s ute market is becoming oversaturated as new entrants from GAC, Hyundai and Chery prepare to launch models. Despite 12 new brands entering in 2025, the segment grew only 2.7 per cent, suggesting the market has peaked. Industry experts predict market share will fragment further amongst competitors.

Brands mentioned: GAC, Hyundai, Chery, Ford, Toyota, BYD, Kia, MG, Foton, GWM, Nissan, Jeep, Isuzu, Mitsubishi, Volkswagen