Cars Guide
Hyundai’s new ute is in for a tough time, just like the 2026 Kia Tasman | Opinion
Executive Summary
Summary: Hyundai plans to launch a new dual-cab ute before 2030 in Australia and the USA, but faces headwinds from a contracting market, rising Chinese competition, and shifting consumer preferences towards mid-size SUVs. The Kia Tasman’s underwhelming sales suggest timing challenges ahead.
Brands mentioned: Hyundai, Kia, Toyota, Ford, Mazda, Nissan, Mitsubishi, Volkswagen, Jeep, BYD, GWM, JAC, Foton, LDV, MG, Chery
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Hyundai’s new ute is in for a tough time, just like the 2026 Kia Tasman | Opinion
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