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2027 Ford Ranger Hybrid price slashed in new update as plug-in hybrid 4WD struggles to shake 2026 BYD Shark 6 dominance
Executive Summary
Summary: Ford has significantly reduced prices for its plug-in hybrid Ranger ute by up to $12,990, introducing a new entry-level XL grade starting at $59,000 drive-away. The move comes as Chinese competitor BYD’s Shark 6 dominates the electrified ute market with 4,851 sales compared to the Ranger Hybrid’s minimal market share. The refreshed Ranger Hybrid maintains its 2.3-litre turbocharged petrol engine with hybrid motor, 49km electric range, and 3,500kg towing capacity. Price cuts reflect growing emissions regulations pressure and increasing competition from Chinese manufacturers.
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2027 Ford Ranger Hybrid price slashed in new update as plug-in hybrid 4WD struggles to shake 2026 BYD Shark 6 dominance