Skoda will go downmarket, Seat to challenge Alfa Romeo

AutoExec Summary

Skoda and Seat, both under the Volkswagen Group, are set to undergo strategic changes. Seat will aim to challenge Alfa Romeo by offering more emotional cars like its Cupra models. On the other hand, Skoda will target the eastern Europe market and customers valuing functionality. This marks the second attempt to position Seat upmarket, with a focus on distinguishing it from its Fiat roots. Skoda, in contrast, will revert to being a brand for budget-conscious consumers. The conglomerate also aims to prevent overlap between its brands, with plans to avoid releasing a Tiguan "coupe" in Europe.

Brands mentioned: Skoda, Seat, Alfa Romeo, Volkswagen, Hyundai, Kia, Dacia.