Hyundai Australia’s new ute to fuel “ambition” to climb sales charts

14 March 2024, 7:00 am

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Hyundai Australia’s new ute to fuel “ambition” to climb sales charts
Image: Drive
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Hyundai Australia’s new ute to fuel “ambition” to climb sales charts
Image: Drive

AutoExec Summary

Hyundai in Australia aims to compete with top automotive players Toyota and Mazda, as well as its sister company Kia. Despite trailing behind Kia in recent sales figures, Hyundai is optimistic about its future prospects. The brand’s focus on introducing new models like the Ioniq 5 and facelifted Tucson shows its ambition to climb the sales charts. Hyundai’s diverse product range, including the i30, Kona, and upcoming ute, positions it strongly against Mazda in various segments. With plans for new high-performance variants and potential diesel or all-electric ute offerings, Hyundai is gearing up for a competitive market presence.

Brands mentioned: Toyota, Mazda, Holden, Hyundai, Kia, Ford, Isuzu

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