Mazda sales drop to lowest position in a decade after betting on more expensive cars

AutoExec Summary
Mazda has recorded its lowest year-to-date ranking on the Australian new-car sales charts in a decade, slipping to third position in the opening six months of the year for the first time since 2014. This is due to the inability of its new luxury-priced SUVs to match the sales of their cheaper predecessors. The company’s bet on a range of luxury-priced SUVs is also playing a part in the decline, as well as the emergence of growing Chinese brands eating away at its sales. Mazda has dropped the CX-8 and CX-9 seven-seaters and launched the CX-90, which starts from about $80,000 on the road.

Brands mentioned: Mazda, Toyota, Ford, Mercedes-Benz, Audi, Hyundai.