‘It’s tough’: Sales of $111,000 Hyundai Ioniq 5 N falling short of expectations

AutoExec Summary

The Hyundai Ioniq 5 N, priced at $111,000, is Hyundai’s first dedicated electric performance car. Despite high anticipation and positive reviews, sales have been disappointing since its launch six months ago. Bill Thomas from Hyundai Australia acknowledged that the model has not met expectations. The high price may be a contributing factor, but Hyundai representatives did not confirm this. The car is readily available for immediate delivery, and 165 units have been sold so far. This sales struggle coincides with global discounting trends in the electric vehicle market. Hyundai, however, has no plans to cut prices like its competitors, focusing instead on offering compelling value.

Brands mentioned: Hyundai, Peugeot, Nissan, Tesla