Image: Drive
Image: Drive
AutoExec Summary
Approximately 18 months after SsangYong rebranded to KG Mobility in South Korea, Australia will follow suit. The transition to the KGM brand will commence in October 2024, starting with the launch of the Torres SUV. Dealership signage indicates the new local name will be KGM SsangYong. Despite the rebranding, the SsangYong name will continue to be used in marketing for several years to leverage the brand’s recognition since its 1997 launch in Australia. The change involves replacing the SsangYong name on cars with KGM, while retaining the winged logo. Australia will be among the last markets to switch, following New Zealand in March 2024 and the UK in December 2024.
Brands mentioned: SsangYong, KG Mobility
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