Jeep Gladiator price slashed by more than $20,000 as sales tumble

AutoExec Summary
The price of the Jeep Gladiator ute in Australia has been significantly reduced by up to $25,000 on select models due to declining sales. This price cut follows a series of unprecedented price increases during the COVID-19 pandemic, with the top-end model reaching close to $95,000. Until September 30, Jeep Australia is offering the Gladiator Night Eagle for $64,000 drive-away nationwide, down from the previous price of $78,250 plus on-road costs. The flagship Rubicon is now priced at $70,000 drive-away, compared to the previous price of $87,250 plus on-road costs. These price reductions make the Gladiator the most affordable it has ever been in Australia since its introduction in 2020. Sales of the Gladiator have dropped significantly this year, with only 169 units sold by June 2024, indicating a challenging market for the model.

Brands mentioned: Jeep, Ford, Porsche, Peugeot, Mini, Mercedes-Benz, Ram.