Skoda aiming for customers lost during pandemic with bang for buck focus

AutoExec Summary
Skoda in Australia is focusing on offering value to attract customers back after supply constraints led to higher prices. The brand is emphasizing European-built and owned cars, offering more value for money, and making ownership easy. Skoda has introduced more affordable models and cut prices on popular vehicles to appeal to buyers. The brand aims to provide customers with a European car that is well-engineered and offers a unique selling proposition in a competitive market.

Brands mentioned: Skoda, Kodiaq, Fabia