Mini’s makeover: Brand rolls out cheaper, bigger models to grow sales

AutoExec Summary
Mini Australia has updated its range for 2024 with refreshed Cooper and Countryman models, as well as introducing the all-new Aceman to boost sales. Changes include larger sizes, competitive pricing, and a focus on electric powertrains. The Countryman SUV has grown in dimensions and now offers a fully electric powertrain option. Sales have fluctuated in recent years, with a focus on increasing electric vehicle sales moving forward.

Brands mentioned: Mini, GWM.