Mazda’s upmarket play with CX-60 is beginning to bear fruit

AutoExec Summary
Mazda’s CX-60, positioned as a more premium offering, is successfully retaining customers within the brand, with about 30% of CX-5 customers choosing to upgrade to the CX-60 since its launch in July 2023. Priced from $60,550 to $86,800, the CX-60 competes against rivals like Lexus, Audi, and Genesis in the more premium segment. Mazda acknowledges the challenge of establishing itself in this space but is committed to the long-term strategy.

Brands mentioned: Mazda, Lexus, Audi, Genesis.