Ford prepares to launch new models in Australia as Ranger, Everest dominance grows

AutoExec Summary
Ford Australia is set to introduce new commercial vans, electric cars, sports cars, and an electrified ute, as the Ranger and Everest continue to be the top-selling models, accounting for 90.3% of total sales in Australia in the first half of 2024. The Ranger outsold the Toyota HiLux in 2023, marking Ford’s first yearly sales victory since 1995. The brand’s other models include the Transit Custom, F-150, Puma, Mustang Mach-E, Escape, and Mustang. Ford will also launch the Tourneo people-mover and updates to the Transit, Mustang Mach-E, and F-150. The plug-in hybrid Ranger is expected in early 2025. Absent from the lineup are the Puma, Escape, Explorer, Maverick, Bronco, Bronco Sport, Explorer, and Capri.

Brands mentioned: Ford, Toyota, Mazda, Kia, Mitsubishi, Hyundai, Isuzu Ute, BYD, Lexus, Volvo.