Mazda Australia won’t abandon affordable cars as it moves upmarket

AutoExec Summary
Mazda Australia is expanding into the upmarket segment with the introduction of higher-priced SUV models like the CX-70 and CX-80, while still maintaining a focus on affordable cars to reach volume targets. The brand’s marketing boss emphasized the importance of offering options at all price points to attract a wide range of customers. Despite the move towards premium vehicles, Mazda’s most popular model remains the affordable CX-5 SUV. With plans to launch new SUV models and replace existing ones, Mazda aims to achieve its annual sales target of around 100,000 units.

Brands mentioned: Mazda, Toyota, Ford