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Chinese SUVs gaining traction as European brands experience sales downturn

10 August 2024, 3:00 am

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Chinese SUVs gaining traction as European brands experience sales downturn
Image: Drive
Chinese SUVs gaining traction as European brands experience sales downturn
Image: Drive

AutoExec Summary
Chinese car brands are making a significant impact on the Australian market, particularly in the medium SUV segment, where they are taking sales away from long-established European brands. Chinese brands like BYD, Chery, and GWM have shown strong growth in recent months, with models like the BYD Sealion 6 and Chery Tiggo 7 Pro gaining popularity. While these Chinese brands still have lower sales compared to segment leaders like Toyota, Mitsubishi, and Mazda, they are steadily gaining market share. This trend is causing European brands like Ford, Honda, Peugeot, Renault, Skoda, and Volkswagen to experience a decline in sales.

Brands mentioned: BYD, Chery, GWM, Toyota, Mitsubishi, Mazda, Ford, Honda, Peugeot, Renault, Skoda, Volkswagen.

 

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