Zeekr looks to established dealers to plant retail footprint in Australia

AutoExec Summary
Chinese car maker Zeekr is teaming up with established dealer networks in Australia to sell its electric vehicles. The brand’s Head of Product, Chris Saltapidas, emphasized the importance of partnering with experienced dealer partners in the luxury space. Zeekr aims to cover 90% of states and territories in Australia, focusing on the eastern seaboard and central-western regions. This strategic partnership with dealers is seen as a key differentiator for Zeekr compared to other brands. The first model, the X compact battery-powered SUV, is set to launch in Australia in the latter half of 2024. This approach contrasts with Tesla’s direct-to-consumer sales strategy in the country.

Brands mentioned: Tesla, BYD, Zeekr