Subaru sets up shop at former Holden headquarters

AutoExec Summary
Subaru Australia is establishing a new flagship dealership at the former Holden head office in Port Melbourne, Victoria. The state-of-the-art ‘Subaru Experience Store’ will feature the car maker’s refreshed corporate identity and is set to open in the fourth quarter of 2024. The new venue replaces the Subaru Docklands showroom and will offer sales while servicing will be provided at a separate location. The building at 191 Salmon Street has historical significance as part of the Fishermans Bend complex where Holden was headquartered. The move marks a significant new chapter for Subaru in Australia, following the closure of Holden in 2020.

Brands mentioned: Subaru, Holden, General Motors, Chevrolet, Cadillac