Ford boss on why the company is playing the long game in F1

Summary: Ford’s executive chairman Bill Ford reaffirms the company’s long-term commitment to Formula 1, emphasising the sport aligns with the brand’s future in performance hybrid development. Ford returned to F1 with new regulations and plans to leverage its Red Bull partnership to advance hybrid powertrain technology for road vehicles.

Brands mentioned: Ford, Red Bull, Mustang, GT, Netflix