China’s Geely enlists star power for new electric brand

AutoExec Summary
When a car company wants to promote its latest model, it often turns to a celebrity for star power. However, China’s Geely has taken a different approach by naming its new electrified brand Milky Way, or possibly Galaxy, depending on the interpretation of its Chinese name Yinhe. Geely has teased two new models, including a battery electric sedan and a plug-in hybrid compact SUV. The company plans to expand its electrified models in the coming years. Some of Geely’s brands are already available in Australia, with plans for more to come. Volvo, Polestar, and Lynk & Co are currently offered locally, with Lynk & Co expected in Australia by 2025. Geely is also looking for an Australian distribution partner. Other Geely group brands include Radar, Lotus, taxi maker LEVC, and Proton.
Brands mentioned: Geely, Milky Way, Galaxy, Zeekr, Polestar, Volvo, Lynk & Co, Radar, Lotus, LEVC, Proton.