Get excited: Nissan is plotting an affordable electric performance car to take on the Toyota 86 and Subaru BRZ to win back young car buyers

AutoExec Summary
Nissan is considering reintroducing a fast, affordable all-electric sports car to attract younger car enthusiasts. Ivan Espinosa, the car-maker’s global product planning boss, stated that the new car is being designed to appeal to buyers in their early 20s. The car will be smaller and more affordable, and will offer exciting and engaging driving experience with the levels of connectivity demanded by younger buyers. The new Nissan sports car will be a direct rival to the Toyota GR 86 and Subaru BRZ. Both Toyota and Subaru have also revealed their visions of an affordable all-electric sports car, suggesting a common belief that sports cars will have a bright future in the electric age.

Brands mentioned: Nissan, Toyota, Subaru