Name check: 2025 Alfa Romeo’s first electric car renamed Junior after objections from Italian officials

AutoExec Summary
Stellantis was forced to change the name of the 2025 Alfa Romeo Milano to the Alfa Romeo Junior after a clash with the Italian government. The government deemed the use of the Milano name unlawful because the small all-electric SUV was to be produced in Poland, not Italy. Italian law since 2003 states that Italian-related names can only be used if the product is made in Italy. Alfa Romeo responded to the accusation by agreeing to drop the name and replace it with the Junior badge. Despite the controversy, the brand’s consumer site crashed from the weight of traffic as people rushed to use the configurator to spec their own Junior.

Brands mentioned: Alfa Romeo, Jeep, Fiat