Brave or bonkers? Toyota won’t be cutting the price of its bZ4X electric car, even as Tesla and BYD’s prices plummet

AutoExec Summary
Toyota is keeping the price of its bZ4X SUV at its launch price despite a downward plunge in electric vehicle pricing. The single motor front-wheel drive is priced at $66,000 and the dual-motor all-wheel drive at $74,900. Other electric vehicle models, such as the Tesla Model Y and BYD Atto 3, have seen price cuts. Toyota has sold an average of 114 bZ4Xs each month since its launch, with plans to launch three EVs in Australia by 2026. Toyota is considering other ways to stoke demand for the bZ4X, such as novated leasing and full-service leasing, and believes that electric vehicles will continue to grow in volume over time.

Brands mentioned: Toyota, Tesla, BYD, Mustang, Renault, MG, Peugeot