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The smart way to stay ahead in the automotive world

Jaguar explains why it’s killing off its only electric car to help it transition to an EV brand in 2025

20 July 2024, 3:00 am

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AutoExec Summary
Jaguar Land Rover (JLR) will discontinue the Jaguar I-Pace electric SUV and combustion-powered E-Pace small SUV next year to focus on becoming a luxury EV brand. The decision comes as part of a larger restructuring effort, with the XE, XF, and F-Type models already out of production. The I-Pace, known for its pioneering battery-electric technology, will no longer be sold in Australia due to financial reasons. Moving forward, Jaguar will only produce the F-Pace SUV until the launch of new electric vehicles in 2025. Despite this change, JLR’s high-profit Range Rover, Range Rover Sport, and Land Rover Defender models will continue to dominate sales.

Brands mentioned: Jaguar, Land Rover, Bentley.

 

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