Jaguar explains why it’s killing off its only electric car to help it transition to an EV brand in 2025

20 July 2024, 3:00 am

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Jaguar Land Rover (JLR) will discontinue the Jaguar I-Pace electric SUV and combustion-powered E-Pace small SUV next year to focus on becoming a luxury EV brand. The decision comes as part of a larger restructuring effort, with the XE, XF, and F-Type models already out of production. The I-Pace, known for its pioneering battery-electric technology, will no longer be sold in Australia due to financial reasons. Moving forward, Jaguar will only produce the F-Pace SUV until the launch of new electric vehicles in 2025. Despite this change, JLR’s high-profit Range Rover, Range Rover Sport, and Land Rover Defender models will continue to dominate sales.

Brands mentioned: Jaguar, Land Rover, Bentley.

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